| Sponsored   Dear Serious Eaters, I can't believe it! The moment of truth has finally arrived. My new book, Serious Eater: A Food Lover's Perilous Quest For Pizza and Redemption, is out. It's the never-before-told backstory of the insane roller coaster ride that was Serious Eats. In the gorgeous, tear-inducing foreword, Kenji López-Alt writes that the book "reads more like a carefully crafted novel than a real person's life." What is Kenji talking about? Well, let's just say that I had no idea what I was getting in for when, spurred on by desire to control my own creative and economic fate, I decided to spend a hundred bucks to start a food blog and somehow convinced myself and my investors that I could make a business out of it. Of course, what I really wanted the money for was so I could have my dream job, but I just couldn't tell my investors that. The next nine years were filled with the highest of highs and the lowest of lows, which I'd often experience in the same day! The highs included building a tribe millions strong around the world; discovering talent like Kenji, Stella Parks, and Daniel Gritzer, and turning them loose on the world; and discovering that my passionate, discerning, and inclusive point of view about food was shared by so many others. There are so many twists and turns in Serious Eater that even I can hardly believe that both Serious Eats and I survived. The lows included realizing my original partners did not have my best interests at heart; a never-ending quest for funding to keep Serious Eats afloat; and putting my marriage, career, and relationships with family and friends at risk because of my stubborn refusal to let my dream die. Serious Eater is the story of how I came to make my gloriously delicious dream come true. It also includes some never-before-seen recipes from some of my favorite people. You can buy it here or wherever books are sold. If you want to meet me and Kenji, we'll be in Los Angeles, San Francisco, San Mateo (at Kenji's restaurant Wursthall), Seattle, and Portland, Oregon—we'd love to see you. I'll also be doing events in Boston, New York City, and Martha's Vineyard. Click here to see dates for all the stops I'm making on my tour. And if you've already bought the book and read it (I hope it kept you up at night, because that's the one sure sign of a really good read), I'm dying to know what you think. Tweet at me @edlevine. Serious Eater is my story, and I'm sticking to it. - Ed
Serious Eats 88 35th St Ste 602 Brooklyn, NY 11232 |
