Something I've noticed: Creative founders of food and home companies are doubling down on shops. My theories on why: 1) The isolation of the pandemic made people understand that as much as we may annoy one another, we also really need to be together in person. 2) The internet is becoming a largely commoditized place dominated by a few soulless behemoths (AI for info, Amazon for basics, Meta for social). 3) If you have a brand and you haven't already built a following online, the physical world is the next best way to reach and connect with people.
Shopping and eating out are becoming our dominant forms of offline entertainment. A few local stand-outs I've admired over the past year or two:
Locavore Variety Store – As described on their Instagram: "Purveyors of Local Good, in more ways than one. It's a shop about New York! It's a shop about shopping!" Locavore opened last week in the West Village; Caroline Weaver, the owner, previously founded CW Pencil Enterprise, a hyper-niche store that sold, yes, pencils to its deeply enthusiastic fans.
Big Night – A bright, lively shop for parties now has locations in Greenpoint and the West Village, and Katherine Lewin, the owner, just published a hosting and party guide and cookbook.
First Bloom – Alison Roman, the cookbook author and personality, opened a food shop in Bloomville, NY in 2023.
The Six Bells and The Six Bells Inn – Audrey Gelman, the founder of the women-focused social club and co-working space The Wing, started with a housewares store with a country vibe in Brooklyn in 2022 and is now expanding to an 11-room, Catskills inn in Rosendale, NY.
Note: All of the above are founded by women—women are out there making cool things!
A similar brick-and-mortar development is happening locally in home furnishings:
Nickey Kehoe – This interior design firm and LA store opened a NY location in the East Village in early June.
Quarters – A showroom and event space created by In Common With, which designs snazzy lighting.
